In March, Boomplay announced an agreement with Universal Music Group of the US to extend licensing of UMG’s catalog on its service from seven to 47 countries in Africa. In addition to offering a huge number of African tracks to attract local listeners, Boomplay is promoting itself as a stage for African musicians to introduce their work to the wider world. Transsnet Group, under the wing of Chinese mobile phone maker Transsion Holdings, launched the Boomplay service in Nigeria in West Africa in 2015, offering subscription options-monthly, weekly or daily.īoomplay has a clear-cut strategy of specializing in the African market and becoming the continent’s biggest digital music platform. In addition, rising income levels and widespread use of smartphones in Africa are helping the service penetrate deeper among consumers there. Chinese music streaming service Boomplay is sharply increasing subscribers in Africa, backed by the rapid expansion of its parent’s presence in the smartphone market on the continent.īoomplay is upgrading its content in cooperation with a major American music company.
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